Not just a logo

11 November 2021
Free webinar with
Dr Anna Światłowska
Typoclass online workshops are for everyone who loves letters. This autumn edition marks the beginning of a series of exciting trainings with remarkable professionals in the field.
Dr Anna Światłowska
Graphic designer. Doctor of Fine Arts at Complutense University of Madrid, Resident Artist at School of Visual Arts in New York City. Teaches Graphic Design in the New Media Arts Department at the Polish-Japanese Academy of Information Technology in Warsaw and Typography in the Academy of Fine Arts in Warsaw.

Awarded in various contests including Polish Graphic Design Awards and European Design Awards. Specialized in visual identity and communication, most of all in the field of culture. Has worked with various companies, institutions and individual clients worldwide (e.g. Jagermeister, Red Bull, Ministry of Culture and National Heritage in Poland, Embassy of the Republic of Poland in Washington DC, Polish Academy of Sciences).

Since 2013 she is an Art Director in the Museum of Warsaw for which she has developed and implemented the new visual identity system. A great admirer of typography, geometry and colour grey.


In the visual identity of the Museum of Warsaw the typeface is an extremely important element. It is a point of convergence between different remittances, visual languages, fields and activities – essential for creating a strong brand and effective communication.

Let’s take a closer look at the inspiring makeover process of the Museum of Warsaw – one of the oldest museum institutions in the city which recently underwent thorough renewal and change of image, and is now becoming one of the most influential cultural institutions in Poland.

Prepare your questions and join Krista Radoeva and Boril Karaivanov in a Typoclass Meet & Greet with Ania, who will give professional insights from over 6 years of project evolution in a short presentation.


18:00–19:00 cet · Free online event · In English
Visual identity is not just a logo. It is a system based on certain design solutions, such as colour and typography. Only as a whole it transmits a complete, clear image of the brand.
The webinar is over. Subscribe to our newsletter so you don’t miss future events:
If you would like to be a part of our future events, if you have any questions about Typoclass or just want to say hello, contact:
Boril Karaivanov


Thursday, 21 October 2021
18:00–19:00 cet · Free online event · In English
The project is co-financed by the Ministry of Culture, National Heritage and Sport of the Republic of Poland from the Culture Promotion Fund with kind support of the Polish Graphic Design foundation.