Typography
in logo design
20–21 November 2021
Practical online workshop with Dr Anna Światłowska
Practical online workshop with Dr Anna Światłowska
Typoclass online workshops are for everyone who loves letters. This autumn edition marks the beginning of a series of exciting trainings with remarkable professionals in the field.
Dr Anna Światłowska
Poland · behance.net/aniaswiatlowska
Graphic designer. Doctor of Fine Arts at Complutense University of Madrid, Resident Artist at School of Visual Arts in New York City. Teaches Graphic Design in the New Media Arts Department at the Polish-Japanese Academy of Information Technology in Warsaw and Typography in the Academy of Fine Arts in Warsaw.
Awarded in various contests including Polish Graphic Design Awards and European Design Awards. Specialized in visual identity and communication, most of all in the field of culture. Has worked with various companies, institutions and individual clients worldwide (e.g. Jagermeister, Red Bull, Ministry of Culture and National Heritage in Poland, Embassy of the Republic of Poland in Washington DC, Polish Academy of Sciences).
Since 2013 she is an Art Director in the Museum of Warsaw for which she has developed and implemented the new visual identity system. A great admirer of typography, geometry and colour grey.
Awarded in various contests including Polish Graphic Design Awards and European Design Awards. Specialized in visual identity and communication, most of all in the field of culture. Has worked with various companies, institutions and individual clients worldwide (e.g. Jagermeister, Red Bull, Ministry of Culture and National Heritage in Poland, Embassy of the Republic of Poland in Washington DC, Polish Academy of Sciences).
Since 2013 she is an Art Director in the Museum of Warsaw for which she has developed and implemented the new visual identity system. A great admirer of typography, geometry and colour grey.
mentor
The main purpose of the workshop is to develop practical skills in typographic logo design. During the workshop each participant will get theoretical basis and develop a typographic logo for a selected brand, plus a brief presentation of the logo.
During the workshop you will go through:
1. Theoretical introduction (lecture) of logo basics (types of logos, characteristic of a good logo, common mistakes); typography basics (groups, types and their brief characteristics); research and tools (where and how to look for fonts); some examples of typographic logos; personal design process of the mentor and drafts (variety of approaches during the design process).
2. Individual design process for each participant (with help and supervision fo the mentor) for research (develop a moddboard for the brand); typography selection (where and how to search); typographic logo design for a selected brand; brief presentation of the logo.
It is recommended that all participants start the workshop with an idea of the brand they wish to design the typographic logo for. It can be an actual client, an existing brand or an imaginary one.
The workshop covers beginner to intermediate level, starting with some theoretical basics to put the designing process in proper order. During the designing stage you will get some guidance and recommendations necessary to develop a solid typographic logo ready to be presented to the public. Either you are a beginner or intermediate, this workshop will level you up.
During the workshop you will go through:
1. Theoretical introduction (lecture) of logo basics (types of logos, characteristic of a good logo, common mistakes); typography basics (groups, types and their brief characteristics); research and tools (where and how to look for fonts); some examples of typographic logos; personal design process of the mentor and drafts (variety of approaches during the design process).
2. Individual design process for each participant (with help and supervision fo the mentor) for research (develop a moddboard for the brand); typography selection (where and how to search); typographic logo design for a selected brand; brief presentation of the logo.
It is recommended that all participants start the workshop with an idea of the brand they wish to design the typographic logo for. It can be an actual client, an existing brand or an imaginary one.
The workshop covers beginner to intermediate level, starting with some theoretical basics to put the designing process in proper order. During the designing stage you will get some guidance and recommendations necessary to develop a solid typographic logo ready to be presented to the public. Either you are a beginner or intermediate, this workshop will level you up.
program
12:00–17:30 cet · Online event · In English
Weekend, 20–21 November 2021
If you would like to participate in the workshop for free, make a design of the word ‘Symbol’ and upload it to your social profile before 23:59 hrs on November 9th! Tag your post with #typoclass and #typofest, write down why you want to participate and refer to the terms of the competition: https://bit.ly/symbolcompetition.
You can participate with one or more designs without restrictions. Winner will be selected by our mentor and announced on 11th November at the free webinar with Dr Anna Światłowska and Typofest social channels the next day after the webinar.
You can participate with one or more designs without restrictions. Winner will be selected by our mentor and announced on 11th November at the free webinar with Dr Anna Światłowska and Typofest social channels the next day after the webinar.
competition
November 9th · 23:59 cet · No restrictions
One free entry
The webinar is over. Subscribe to our newsletter so you don’t miss future events:
If you would like to be a part of our future events, if you have any questions about Typoclass or just want to say hello, contact:
Boril Karaivanov
registration
€119
Limited to 15 participants · Online event · In English
The project is co-financed by the Ministry of Culture, National Heritage and Sport of the Republic of Poland from the Culture Promotion Fund with kind support of the Polish Graphic Design foundation.
